From the layer

Dispatches from the marketing layer

Writing on AI-built products, distribution as a system, and the agents that run it. No recaps, no takeaways — just the work.

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Distribution Is the Product Now
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Distribution Is the Product Now

AI collapsed the cost of building software to near zero. The scarce thing is no longer the product. It is everyone finding out it exists.

AI MarketingDistributionSaaS0 min read

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